Today
is the digital era. Once it was a specialization, around the early 2000s. But
nowadays, it is essential to have a digital marketing plan. Companies are,
therefore, hiring digital marketers and specialists who would use the different
digital media in promoting their products, and the like. The demand for digital
marketers is increasing over time, as a matter of fact, because the demand for
traditional media is going down, as they are substituted with the use of the
Internet.
Most
of the time, Mr. Gary Abello said that what companies ask are those who are
still in their youth. The youth is usually equated to being more techie,
because it is they who find it interesting to explore and try different things.
They also know the basic functions and sub-functions of some websites, which is
an advantage to the company, since they know the tips and tricks on how to use
such sites.
Yet,
one of the speakers, Mr. Carlo Ople, urges that it is still important to know
the basic skills of marketing, and the use of traditional media. It is from
there that marketers learn. It is also important to have the skills on
analytics and monitoring to know if the strategies are working, and if they
will work in the long run.
But
most importantly, to get a career in digital marketing, one should know the
skills he already has, and improve and develop more skills he still needs. It
is also important to leave a good digital footprint because companies look into
the online persona of their applicants. And, lastly, never stop learning. The
vast characteristic of the Internet makes it susceptible to change. Everyone
with access to the Internet can innovate with just a click of a button. That is
why it is important to keep learning on its changes, its functions, because
that’s what companies need right now.
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